Your brand needs to do more than identify your business – it should proudly represent company values and dedication to your clients.
We begin by identifying goals for your brand and determine the technical specifications and creative guidelines required to accomplish those goals. This will result in a core concept that will inspire both potential clients and employees to see your business in a new light.
Utilizing the details from the Strategy & Consultation phase, we can begin to conceptualize your brand and identity. It is important to consider a variety of different visual ideas before deciding on a particular direction for design. This will ensure that your brand aligns with the culture and message of your business.
Though many brands appear simple, the process to arrive at a final design requires time and attention to detail. The most successful identities are created from thoughtful revisions and iterations, each progressively improving upon the core concept until a final product is achieved.
Even the most successful brands have gone through subtle evolution over the years. Rebranding doesn't inherently imply a failed original brand, but rather that a business has identified an opportunity for growth. Maintaining a progressive identity will exhibit your motivation to remain innovative to current and potential clients.